Augmented reality allows users to gain more context https://renderingwithstyle.com/2023/06/27/augmented-reality-glasses/ and details about real-world items. It’s also being used to augment human capabilities, which is changing the experience of employees and customers across the value chain. To maximize AR opportunities, companies need to rethink the strategy.
Most AR applications involve superimposing digital information on the real world. Some are straightforward, like a GPS overlay on the road’s view, or information about restaurants located in the user’s vicinity. Other are more intricate and require more sophisticated technology, such as SLAM or depth tracking. These technologies can track the user’s location and can identify physical objects or elements (like a book cover or product label landmark) and identify their structure, and thereby cause an augmentation.
AR lets customers try on clothing and jewelry without having to leave the store. This helps save time and allows them to purchase items that are suitable for them. Brands can differentiate themselves with experiences that enable shoppers to interact with products in their own surroundings, thereby reducing return rates and improving conversion. For employees, AR can support training and knowledge transfer by allowing employees to work in a safe virtual setting. This can reduce costs and risk, particularly when working in highly risky or hazardous situations like manufacturing. For instance, it can permit workers to replace costly equipment using virtual simulations for training and testing purposes. Additionally, it could provide guidance through the assembly of complex machines with step-by-step instructions. This can boost productivity and improve quality.
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